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THE BAR

Transforming the heart of ︎︎︎ Diageo’s ecosystem by launching their next global e-commerce platform: ︎︎︎ The Bar




  over-view  
  project description  




Designing the global giant ︎︎︎ Diageo’s first digitally native brand by establishing their North Star and stand out by offering products and experiences that solve consumer problems by creating omni channel journeys and an informed content strategy. ︎︎︎ The Bar  provides content to inspire, indirect and direct commerce, and community engagement. 


Read More ︎︎︎  

Code and Theory ︎︎︎ 










 THE AUDIENCE  





  BRAND STRATEGY   







  VISUAL IDENTITY   





  PRODUCT STRATEGY   





PROJECT  DETAILS


Client:
          Diageo, The Bar — for Code and Theory

Industry:
          Retail E-Commerce  
Timeline:
3 weeks (August 2023)

Team:
          Project Leads: Yukti V. Agarwal, Yenteen Hu
Project Team: Karen Zhou, Christina Zau, Dominique Willis, Ishrat Soha, Jenny Li, Christianna Uppokoman

Tools:
G-Suite, Keynote, Figma


Skills:
Product Strategy, Audience Segmentation, Stakeholder Interviews, Information Architecture, User Experience Mapping, Proof of Concept, Engagement Strategy, Audience Behaviour Analysis, Product System Analysis, Visual Design



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