pronounced /jʊktɪ/
As a multidisciplinary designer, I like to create and curate experiences through a focus on empathy, pragmatism and collaboration in my human-centered design practice, to champion more equitable, accessible and sustainable futures for all.
SELECTED WORKS︎︎︎
001 From Idea to Execution
— Integrated Design for Projects Promoting Sustainability
UNISEX BY RALPH LAUREN
Retail & Experience Services, UX Design, Marketing StrategyDeveloping a unisex capsule for Polo to address issues of sustainability, equity, and diversity
Ralph Lauren Corporation
2022 (June — Aug)
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Exhibition Design, Course Development, Archival Research
Project ideation + implementation for sustainable museum collection practices
Museum of Art, Rhode Island School of Design
2021 — 2022
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Project ideation + implementation for sustainable museum collection practices
Museum of Art, Rhode Island School of Design
2021 — 2022
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INAYA AT ASSAGAO, GOA
Interior Design, Textile & Art Curation, Visual Merchandizing Art curation + interior design for three concept bunglows (worth $15M)
Inaya Living — for Pavitra Rajaram Design
2020 (June — Dec)
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002 User Experience Design
— Bringing Together Digital + Physical Realities
BREAKFREE
(launching in 2023)
UX Research, Interaction Design, App Redesign
App redesign based on extensive post-launch user research to optimize user interactions and streamline functionality through reorganizing information architecture using systems-level design thinking.
BreakFree
2022 (September — November)
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YOG LOVE
UI/UX Design, Campaign Management, Visual Identity Managing the design teams for the launch of the mindfulness-based start-up (worth $1M)
Yog Love
2020 (April — June)
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D/CODE DESIGN BIENNIALE 2020
Spatial Design, User Experience in the MetaverseVirtual space and product design in the Metaverse to create AR experiences for India’s first virtual art and design festival
The Times Group — for Pavitra Rajaram Design
2020 (June — Sept)
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INTERWOVEN
User Research, Information Design, Curatorial PracticeDeveloping an AI platform for acessibility to museum collections and art education
Microsoft Corp. + MAP Academy — for RISD Museum
2021 — 2022
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003 Editorial Layout + Print Design
— Increasing Access to South Asian Educational Resources
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THE WITCHING HOUR
Exhibition Branding, Visual Identity, Poster Design
Brand identity development for the 15th Annual Brown | RISD Dual Degree Exhibition
Rhode Island School of Design & Brown University
2023 (January)
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DESI—GNED
Editorial & Layout Design, Art Direction, Content Writing
Layout design and content writing as the Editor-in-Chief and Art Director of New England’s first publication for the South Asian diaspora (projected readership of 4000+ annually).
South Asian Student’s Association
2021 — 2022
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SARMAYA MUSEUM
Typesetting, Photographic Manipulation, Brochure Design
Graphic design for handout packages aimed at increasing access to cultural knowledge and museum collections
Sarmaya India — for Pavitra Rajaram Design
2020 (October)
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AHIMSA PRODUCTS
Graphic & Product Design, Concept Development
Fundraising for women’s education through mindfulness propagation
Shanti Bhavan Children’s Project + J.B. Petit Association
2017 — 2018
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004 CMF + Apparel Design
— Centering Market Research + User Needs in Product Innovation
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NAUVARI ATHLEISURE
User & Market Research, Color Sampling, Pattern Drafting
Championing diversity, inclusion, and sustainability through apparel design focused on serving all type of bodies
2021 (October)
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Fabric Development, Scientific Research, User Research
Translating sacred sounds used to cure insomnia into visual graphs and stripe patterns, to develop sustainable, organic, and ‘healing’ sleepwear
2022 (April — May)
Translating sacred sounds used to cure insomnia into visual graphs and stripe patterns, to develop sustainable, organic, and ‘healing’ sleepwear
2022 (April — May)
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CONTEMPORARY CHANEL
Color Swatching, Market Research, Digital Prototyping 
Market research through hands-on construction and experimentation using yarn mixing, color swatching, and digital prototyping
2021 (November)
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005 Textile Engineering
— Examining How Form Might Follow Function
Case Study, Experimentation, Application Sketches
Function-specific engineering for knitted fabric structures and forms
2022 (March — April)
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Function-specific engineering for knitted fabric structures and forms
2022 (March — April)
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NEW ENGLAND HOME
Pattern Development, Color Swatching, Silkscreen Printing
Sustainable and cost-efficient print design for home and apparel textile production
2022 (Feb — March)
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PONDICHÉRY
Textile Design, Concept Development, Product Development
Handloom weaving for rug design through sampling and referencing
2021 (March — May)
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006 Handmaking Hope Initiative
— Social Impact Design in the Non-Profit Sector
RECLAIMING THE STITCH
Concept Development, Product Development, IllustrationFundraising for women’s education in rural India and empowering them through the female craft of embroidery
IN THE PERMANENT COLLECTIONS OF— The Fleet Library // Prince of Wales Museum
2020 (June — Dec)
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Illustration, Storytelling, Fundraising
Artist books for library permanent collections to raise funds for women’s rehabilitation and sanitation methods
IN THE PERMANENT COLLECTIONS OF— The Fleet Library + John Hay Library + Pembroke Center at Brown University
2020 (Jan — March)
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Artist books for library permanent collections to raise funds for women’s rehabilitation and sanitation methods
IN THE PERMANENT COLLECTIONS OF— The Fleet Library + John Hay Library + Pembroke Center at Brown University
2020 (Jan — March)
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Social Impact, Creative Branding, Skill Transfers
Social change and female empowerment through weaving skill transfer
I AM FOR YOU // Handmaking Hope
2020 (June — Dec)
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Social change and female empowerment through weaving skill transfer
I AM FOR YOU // Handmaking Hope
2020 (June — Dec)
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