with engaged research and purposeful design—
—we can create more mindful societies.
with engaged research and purposeful design—
—we can create more mindful societies.
expanded-view
DESI–GNED MAGAZINE
New England’s First Publication for the South Asian Diaspora
Creative direction and content writing as the Editor-in-Chief of desi-gned (projected readership of 800+ annually).
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2023
2 Years
SKILLS:
Editorial Design, Art Direction, Image Sourcing, Project Management, Fundraising, Creative Branding and Marketing, Printing and Publishing
THE BAR
Developed a new brand identity and strategy for the world’s largest alcohol conglomerate’s customer-facing digital platform.
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2023
4 Weeks
SKILLS:
User Research, Data Analytics, Experience Design, Product and Brand Strategy, Visual Identity Design
BLICK NEWS AND SPORT
Strategy for a Swiss-German Newspaper to increase site traffic and drive audience loyalty.
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2023
4 Weeks
SKILLS:
User Research, Data Analytics, User Testing, Strategy Consulting
BREAKFREE
Re-design to optimize user interactions for an app that helps people take control of their social media intake and overall quality of life.
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2022
6 Weeks
SKILLS:
User Research, User Testing, Experience Design, Product and Brand Strategy, Visual Identity Design
INHERENT VICE
Exhibition
Product
Strategy
Project ideation and implementation for sustainable museum collection practices.
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2022
6 Months
SKILLS:
User Research, Exhibition Design, Academic Course Development, Creative Response, Archival Research
INTERWOVEN
Digital Experiences
Exhibition
Developing an AI platform for accessibility to museum collections and art education across the globe.
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2021
3 Months
SKILLS:
User Research, Information Design and Cataloguing, Curatorial Practice and Research
D/CODE DESIGN BIENNIAL
Digital Experiences
Exhibition
Product
Virtual space and product design in the Metaverse to create AR experiences for India’s first virtual design festival.
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2020
6 Weeks
SKILLS:
Spatial Design, User Experience in the Metaverse
HEARTLAND
Brand
Strategy
Product
Marketing and creative branding for a collection of home textiles and wallcoverings (worth $6M).
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2022
3 Months
SKILLS:
Creative Branding, Marketing Strategy, Visual Merchandizing
YOG LOVE
Digital Experiences
Brand
Strategy
Managing the design teams for the launch of the mindfulness-based start-up (worth $1M).
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2020
2 Months
SKILLS:
User Experience Design, User Research, Research Consolidation, User Testing, Campaign Management, Visual Identity Design
KASHMIR // CASHMEER
Book / Editorial
Brand
Exhibition
Research and design for an independent project focused on reclaiming histories of Kashmiri weaving.
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2022
2 Years
Arts and Culture
︎︎︎ Museum of Art, Rhode Island School of Design and Rhode Island School of Design Research
SKILLS:
Editorial Design, Art Direction, Image Sourcing, Project Management, Fundraising, Creative Branding and Marketing, Printing and Publishing, Historial Research
THE GLOSSARY
Book / Editorial
Product
Cataloging and documenting various knit structures and color studies for textile content development and archiving.
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2023
6 Weeks
SKILLS:
Editorial Design, Art Direction, Product Photography, Project Management, Fundraising, Creative Branding and Marketing, Printing and Publishing
SIPAHI
Product
Carpet design for a larger collection of home furnishings by Pavitra Rajaram, focused on histories of craft and cultural lineages in South Asia.
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2020
2 Months
SKILLS:
Product Design, Motif and Colorway Development
BACK TO SCHOOL
Product
Developing children’s fully-fashioned knitwear and sweaters for the Fall 2023 collection for Polo Ralph Lauren.
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2022
10 Weeks
SKILLS:
Textile Design, Sweater Design, Concept Interpretation, Fabric Sampling, Cross Department Communication, Market Research
75 YEARS OF JBL SOUND
Digital Experiences
Strategy
User testing and strategizing systems for navigation and information architecture and design for the JBL site refresh.
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2023
6 Weeks
SKILLS:
User Research, Product Strategy, Data Analytics, User Testing
UNISEX BY POLO RL
Digital Experiences
Brand Identity
Strategy
Developing a unisex capsule for Polo to address issues of sustainability, equity, and diversity.
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2022
4 Weeks
SKILLS:
Retail & Experience Services, Experience Design, Marketing Strategy, Product Design, Financial Projections
AVANT-GARDE AHIMSA
Product
Brand
Fundraising for underpriviledged women’s right to education in India by raising mindfulness awareness.
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2017
2 Months
SKILLS:
Illustration, Graphic Design, Layout, Fundraising, Concept Development
THE WITCHING HOUR
Brand
Brand identity development for the 15th Annual Brown | RISD Dual Degree Exhibition.
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2023
4 Weeks
SKILLS:
Exhibition Branding, Visual Identity, Poster Design
SARMAYA MUSEUM
Brand
Book / Editorial
Graphic design for handout packages aimed at increasing access to cultural knowledge and museum collections.
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2020
1 Week
SKILLS:
Typesetting, Photographic Manipulation, Brochure Design, Visual Identity Design
POWER TO MOVE
Digital Experiences
Strategy
Worked with specialists in the area of software and hardware development to tree-test and strategize efficient, user-friendly systems for navigation.
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2023
4 Weeks
SKILLS:
User Research, Data Analytics, User Testing, Tree Testing, Feature Ideation, Audience Define, Strategy Consulting
GALLERI SAVES LIVES.
Digital Experience
Strategy
Developed a digital platform strategy for the B2C campaign of a first of it’s kind early-detection cancer test.
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2023
4 Weeks
User Research, Product Strategy, Site Audit, Landscape Audit, Data Analytics, Feature Ideation, Audience Define, Strategy Consulting
(RE)PAINTING HISTORIES
Exhibition
Brand
Experience design through a museum intervention in the Grand Gallery to confront histories of colonization and representation in European art.
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2023
4 Weeks
SKILLS:
Label Design, Museum Intervention, Experience Design
THE JOURNEY OF THE JAMAWAR
Exhibition
Book / Editorial
Curating the RISD Museum’s first show focusing on the histories of Kashmiri shawls before the British colonial era.
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2021
6 Weeks
Exhibition Curation, Museum Label Writing, Catalogue
Layout, Concept Design, Exhibit Design, Historical Research
26/11
Book / Editorial
Artist book collection for the library’s permanent collection to raise funds for women’s rehabilitation.
2020
4 Months
Education
︎︎︎ Pembroke Center for Study of Women housed in the permanent collection of John Hay Library
SKILLS:
Storytelling, Concept Development, Content Writing, Fundraising
Illustration, Collaging, Embroidery, Bookbinding
PERIOD.
Book / Editorial
Artist books for the library’s permanent collections to raise funds for women’s sanitation products.
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2020
2 Weeks
SKILLS:
Storytelling, Concept Development, Content Writing, Fundraising
Illustration, Collaging, Embroidery, Bookbinding
* SOME PROJECTS ARE CONFIDENTIAL—PLEASE CONTACT ME TO LEARN MORE