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YOG ASANA

Fundraising for the education of the girl child through mindful, sustainable product design. 




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YOG ASANA was designed to instigate mindful change in corporate everyday life by the Non-Profit Handmaking Hope. 2000 copies were sold to sponsor the education of girls from the age of four till the first day of their jobs through the ︎︎︎ Shanti Bhavan Children’s Project.


Read More About Shanti Bhavan Children’s Project ︎︎︎





“In this advanced world full of technology, we lose ourselves in technology. If we can maintain a practice of curiosity through self-discovery, we can become one with the universe—with the million-bodied one.”




THE VISUAL IDENTITY—





PHILOSOPHIES OF ADAPTATION: Concept Development

The concept is instilled in Indian and Buddhist philosophy while contextualizing it in modern-day technological advancements.  





MINDFUL MATTER: Visual Identity
The diary was designed with a bold, yet soothing color palette and aesthetic. The visual identity was created using the colors of the galaxy, to signify one-ness with the universe, while using the iconic image of peace and serenity: a woman in a cross-legged yoga asana. The illustrations had a conceptual basis and were created on paper and cleaned up using digital platforms.



SUPPORTING AND SUSTAINING LOCAL: Manufacturing

The manufacturing process was conducted out of a small print shop in Fort, Mumbai. The process employed 8 local craftsmen who hand-bound and assembled each piece. The paper and inks used were bio-degradable and sustainable.





PROJECT  DETAILS



Client:
          Handmaking Hope  x  Shanti Bhavan Children’s Project


HANDMAKING HOPE is a Non-Governmental Organization focused on raising funds for the education of the girl child in India through a philosophy of sustainability such that each girl child can sustain themselves through the practice of craft.  

SHANTI BHAVAN CHILDREN’S PROJECT empowers children from impoverished backgrounds to bring positive change to their families and communities. Each child receives 17 years of educational intervention, from their first day of school to their first day of work.

Timeline:
8 week (Sept-Nov ‘17)

Tools:
Handmade Papers bound in Khadi Fabric, Sustainable Inks, Handmade Jute Pouches, Adobe Photoshop, Adobe InDesign, Procreate


Printing:
2000 copies printed and sold to raise funds 

Publisher: Vidhi Digital, Fort, Mumbai, India

Size: A5 

Skills:

        The product development phases included, but were not limited to:
    • Concept Development
    • Visual Identity Creation
    • Graphic Design Layout  
    • Illustration with Digital Manipulations
    • Prototyping & Sampling
    • Final Print & Manufacturing
    • Marketing, Advertising & Product Lobbying for Fundraising
    • Negotiating Deals and Orders with Corporates
    • Packaging, Shipping & Delivering Product Requests


Reflection: 
Design is a practice that must benefit your community and people
Working with the craftspeople at the print shop was one of the most humbling experiences of my life. Their love and affection towards their work, the benefit that this project caused their business, and also the girls their product helped fundraise for taught me a great deal.




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YUKTI V. AGARWAL


As a multidisciplinary thinker, my work aims to reimagine societies and futures through engaged research and purposeful design and innovation. 

︎︎︎ About


Brown | RISD Dual Degree Program

Majors 3 
    Textile Design  
    Psychology   
    Mindfulness Studies

Minor 1
    Art and Design History





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Current Work:
Brown + RISD Honors Thesis

How can the multisensorial design of public space facilitate moments of implicit mindfulness in momentary experiences—to develop more dispositionally mindful communities?