THE BAR
over-view
Designing the global giant ︎︎︎ Diageo’s first digitally native brand by establishing their North Star and stand out by offering products and experiences that solve consumer problems by creating omni channel journeys and an informed content strategy. ︎︎︎ The Bar provides content to inspire, indirect and direct commerce, and community engagement.
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Code and Theory ︎︎︎
THE AUDIENCE
BRAND STRATEGY
VISUAL IDENTITY
PRODUCT STRATEGY
PROJECT DETAILS
Client:
Diageo, The Bar — for Code and Theory
Industry:
Retail E-Commerce
Timeline:
Team:
Project Leads: Yukti V. Agarwal, Yenteen Hu
Tools:
Skills:
Diageo, The Bar — for Code and Theory
Industry:
Retail E-Commerce
Timeline:
3 weeks (August 2023)
Team:
Project Leads: Yukti V. Agarwal, Yenteen Hu
Project Team: Karen Zhou, Christina Zau, Dominique Willis, Ishrat Soha, Jenny Li, Christianna Uppokoman
Tools:
G-Suite, Keynote, Figma
Skills:
Product Strategy, Audience Segmentation, Stakeholder Interviews, Information Architecture, User Experience Mapping, Proof of Concept, Engagement Strategy, Audience Behaviour Analysis, Product System Analysis, Visual Design