The Bar

Transforming the heart of Diageo’s ecosystem by launching their next global e-commerce platform: The Bar

Designing the global giant Diageo’s first digitally native brand by establishing their North Star and stand out by offering products and experiences that solve consumer problems by creating omni channel journeys and an informed content strategy. The Bar  provides content to inspire, indirect and direct commerce, and community engagement.

The Bar, 2023

Project for Code and Theory, 3 weeks

Product strategy, audience analysis, user interviews, experience mapping, engagement strategy, visual design

Project undertaken as a User Research Intern at Code and Theory

Co-led with Yenteen Hu, in a team with 7 interns
Advised by Arjun Kalyanpur and Lucy Ye

The Bar

Images Courtesy of The Bar