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THE BAR

Transforming the heart of ︎︎︎ Diageo’s ecosystem by launching their next global e-commerce platform: ︎︎︎ The Bar




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Designing the global giant ︎︎︎ Diageo’s first digitally native brand by establishing their North Star and stand out by offering products and experiences that solve consumer problems by creating omni channel journeys and an informed content strategy. ︎︎︎ The Bar  provides content to inspire, indirect and direct commerce, and community engagement. 


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Code and Theory ︎︎︎ 










 THE AUDIENCE  





  BRAND STRATEGY   







  VISUAL IDENTITY   





  PRODUCT STRATEGY   






PROJECT  DETAILS


Client:
          Diageo, The Bar — for Code and Theory

Industry:
          Retail E-Commerce  

Timeline:
3 weeks (August 2023)

Team:
          Project Leads: Yukti V. Agarwal, Yenteen Hu
Project Team: Karen Zhou, Christina Zau, Dominique Willis, Ishrat Soha, Jenny Li, Christianna Uppokoman

Tools:
G-Suite, Keynote, Figma


Skills:
Product Strategy, Audience Segmentation, Stakeholder Interviews, Information Architecture, User Experience Mapping, Proof of Concept, Engagement Strategy, Audience Behaviour Analysis, Product System Analysis, Visual Design



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YUKTI V. AGARWAL


As a multidisciplinary thinker, my work aims to reimagine societies and futures through engaged research and purposeful design and innovation. 

︎︎︎ About


Brown | RISD Dual Degree Program

Majors 3 
    Textile Design  
    Psychology   
    Mindfulness Studies

Minor 1
    Art and Design History





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Current Work:
Brown + RISD Honors Thesis

How can the multisensorial design of public space facilitate moments of implicit mindfulness in momentary experiences—to develop more dispositionally mindful communities?