SARMAYA
Designing brand collateral for the digital museum to increase access to diverse resources for the impetus of cultural capital in younger audiences.
Through digital and printable packages that provide multi-modal educational resources in a creative, accessible manner, this project aimed to increase access to set young Indians on the path toward discovering their cultural inheritance through a critical and compassionate lens to spark curiosity, invite dialogue, and foster a deeper engagement with India’s shared heritage.
Sarmaya Museum ︎︎︎
Created for one of Sarmaya’s virtual tours The Kolkata Cookbook comprises montaged images of the timeless city from the British Raj with textile works to create a concise yet whimsical gustatory tour of the Eastern capital of India.
![]()
Created for one of Sarmaya’s virtual tours The Kolkata Cookbook comprises montaged images of the timeless city from the British Raj with textile works to create a concise yet whimsical gustatory tour of the Eastern capital of India.
Designed as a Welcome Package for new hires, this collection of resources introduced Indian culture in the visual context of Sarmaya’s eclectic collection highlights. Imitating the classic Mughal folio of miniatures, the chosen artworks narrate a story of India’s history and contemporaneity.
The photographs are juxtaposed with anglicized export textile patterns; a small whimsical element from a Company school painting or Gorlizki’s modern miniatures; and the iconic Sarmaya red which is symbolic of the East India Company as well.
︎︎︎ Read More
The collection of photo montages was exhibited at the first display of South Asian Art at the Museum of Art, Rhode Island School of Design.
PROJECT DETAILS
Client:
Sarmaya Arts Foundation, India — for Pavitra Rajaram Design
Sarmaya Arts Foundation, India — for Pavitra Rajaram Design
Sarmaya is a digital museum with a collection that represents the diverse histories and artistic traditions of the South Asian Subcontinent. It is a museum that has erased all boundaries.
︎︎︎ Read More ︎︎︎ Instagram
This was undertaken during an internship with Pavitra Rajaram Design, for the Sarmaya Arts Foundation, under the guidance of Pavitra Rajaram and Tanish Malji.
1 week (Oct ‘20)
Tools:
Adobe Illustrator, Adobe Photoshop, Adobe InDesign
Skills:
Graphic Design, Layout, Photographic Manipulation
Reflection:
Knowledge is for everyone.
My exposure to Sarmaya was the first time I was introduced to the concept of the museum without borders. It became an integral part of my work soon after– allowing knowledge to be accessible and free for all can help us create new paradigms of inclusivity, diversity, and equity.
Disclaimer:
* THIS WORK WAS UNDERTAKEN DURING AN INTERNSHIP WITH PAVITRA RAJARAM DESIGN
** ALL WORK PRODUCT BELONGS TO SARMAYA INDIA