THE WITCHING HOUR
Developing the visual identity and branding collateral for the ︎︎︎ 15th Annual Brown | RISD Dual Degree Exhibition.
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The Brown | RISD Dual Degree Exhibition is an annual display of student work that showcases the interdisciplinarity of the program.
The 15th Annual Exhibition featured 51 pieces of various mediums from 34 different artists. It was held at the Cohen Gallery, Granoff Center for Creative Arts, and explored themes of magic and mystery; rites and rituals; curiosities and wonder; and the grotesque, fantastical, and uncanny.
Read More ︎︎︎
“The exhibition is supposed to showcase all the different things that dual degree students are doing, which range from your traditional fine art to some experimental video and audio. I think it shows that there’s not one way of being a dual degree artist … and a lot of that is on display at (the) Granoff.”
— Naya Lee Chang
︎︎︎ Brown-RISD Dual Degree Students Hold ‘Fantastical’ Art Exhibition
︎︎︎ 2023 BRDD Exhibition ‘TheWitchingHour’ Featured in Brown Daily Herald
THE VISUAL IDENTITY—
The brand was developed with an attention to the ‘fantastical’ as it subverts traditional graphic identities and associations of ‘witching.’
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THE TYPEFACE:
A minimal background that alludes to artists’ processes of creation, juxtaposed with ornate typefaces created an eerie and grim identity in line with the theme of the exhibition.
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THE GRAPHIC:
The graphic of the moon with the hands of a clock was developed to speak to the name of the show more directly: The Witching Hour. With the graphic, laptop stickers were designed in the brand colors, as promotional material for the opening reception.
“Posters, wall labels, vinyl lettering, social media graphics, and other collateral embodied this identity.”
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THE VISUAL IDENTITY—
THE GRAPHIC:
The graphic of the moon with the hands of a clock was developed to speak to the name of the show more directly: The Witching Hour. With the graphic, laptop stickers were designed in the brand colors, as promotional material for the opening reception.
“Posters, wall labels, vinyl lettering, social media graphics, and other collateral embodied this identity.”
PROJECT DETAILS
Client:
Brown University and Rhode Island School of Design
Team:
Yukti V. Agarwal and Justine Kang
Timeline:
1 week (Jan ‘23)
Tools:
Adobe InDesign, Adobe Illustrator, Laser Cutters, Inkjet Printers
Exhibited:
Cohen Gallery, Granoff Center for Creative Arts
Skills:
Exhibition Branding, Poster Design, Vinyl Cutting and Installation